Frequently Asked Questions

Why does CFF offer cost-sharing grants?
Non-profit organizations are of critical importance to the hurting, less fortunate, and sometimes overlooked members of our society. Unfortunately, it is becoming more and more difficult for those organizations to continue their program services in these difficult economic times.

At the Center, we understand how a compelling and well-crafted presentation video can multiply your marketing and development efforts. Traditionally, organizations have had few options to obtain such a important tool; the organization had to choose between a compelling and effective video that was very expensive to produce, or an inexpensive amateur video that failed to motivate viewers to the desired action.

Through its cost-sharing grants, CFF subsidizes a percentage of the production costs, making a  highly compelling video presentation attainable by non-profit organizations; helping them to make the most of their marketing and development efforts and continue their important work.


What are cost-sharing grants?
When CFF awards a cost-sharing grant to a non-profit organization, they are offering to subsidize a generous portion of the production costs required to complete the project. As the name implies, the costs are being shared, with the Center for Faith and Freedom paying a portion of the expenses, and the applicant organization paying a portion. This allows non-profit organizations to obtain a high-quality and compelling presentation video at a fraction of the cost of a commercial production facility.


How can a video presentation multiply my marketing and development efforts?
We live in a video-driven age, where information of every kind is delivered by video. There is no better medium for providing potential donors, volunteers and program recipients a glimpse into your world as a non-profit organization and your daily efforts to make a difference in your community.

In a matter of minutes, a well-designed video can have a real impact on the hearts of its viewers, generating empathy for the people you serve and an understanding of the viewer’s role in helping you continue your important work.

Video is also portable, flexible and delivers a consistent message every time it is used. It can be incorporated into your existing marketing efforts and it can open up doors to new mediums that were previously not available to you.

With a few simple implementation strategies, your new video will easily reach a greater audience and deliver them a more compelling and consistent message.


We do not have a budget allowance to produce a video. What can we do?
There is no doubt that these are tough economic times. Many non-profit organizations realize that a professionally produced video will make their future marketing and development efforts more productive, but they do not have money set aside for such a project. Most find that they can raise the money by appealing to their donor pool or a few select benefactors. Some apply to community foundations or for additional grants to cover their portion of the production expenses.


What is Salt & Light Productions?
As a project of the Center for Faith and Freedom, Salt & Light Productions provides a full service production team that is internationally renowned for excellence in producing compelling and effective video presentations for the non-profit community. Recipients of 2 Emmy and 26 Telly Awards stand testament to our determination to provide the non-profit community with an outstanding product to assist in your marketing and development efforts.

What happens after I submit my cost-sharing grant application?
Once you have submitted your cost-sharing grant application, we will meet with you to discuss your goals and gather enough information to develop a proposal for your project.. Your proposal will contain one or more options for the finished product and will identify the total cost for Salt & Light Productions to complete the project, the amount of the grant being offered by the Center for Faith and Freedom, and the balance that your organization will need to cover.